Privacy

§ 1 General
Your personal data (e.g. title, name, address, e-mail address, telephone number, bank details, credit card number) will only be processed by us in accordance with the provisions of German data protection law and the data protection law of the European Union (EU). The following regulations inform you about the type, scope and purpose of the collection, processing and use of personal data. This data protection declaration only applies to our websites. If you are redirected to other sites via links on our site, please inform yourself there about the respective handling of your data.

§ 2 Data processing to fulfill the contract
(1) Purpose of processing
Your personal data, which you provide to us in the ordering process, is required for the conclusion of a contract with us. You are not obliged to provide your personal data. However, we cannot send you the goods without your address. For some payment methods, we need the necessary payment data in order to pass them on to a payment service provider commissioned by us. The processing of your data entered in the ordering process is therefore for the purpose of fulfilling the contract. If you send us an inquiry by e-mail, via a contact form etc. before the contract is concluded, we will process the data received in this way to carry out pre-contractual measures and answer your questions about our products, for example.
(2) Legal Basis
The legal basis for this processing is Art. 6 Para. 1 b) GDPR.
(3) Recipient
categories Payment service providers, shipping service providers, hosting providers, possibly merchandise management systems, possibly suppliers (dropshipping).
(4) Duration
of storage We store the data required for contract processing until the end of the statutory warranty and, if applicable, contractual guarantee periods. We store the data required under commercial and tax law for the legally specified periods, usually ten years (cf. Section 257 HGB, Section 147 AO). The data processed to carry out pre-contractual measures will be deleted as soon as the measures have been carried out and a contract is clearly not concluded.

§ 3 Comments
(1) Processing purpose
It is possible to write a comment. Your data (e.g. name/pseudonym, e-mail address, website) will then only be processed for the purpose of publishing your comment.
(2) Legal basis The legal
basis for this processing is Art. 6 Para. 1 f) GDPR.
(3) Legitimate interest
Our legitimate interest is the public exchange of user opinions on specific topics and products. The publication serves, among other things, for transparency and the formation of opinions. Your interest in data protection is preserved because you can publish your comment under a pseudonym.
(4) Retention Period
A specific storage period is not provided. You can request the deletion of your comment at any time.
(5) RIGHT TO OBJECT
You have the right to object at any time to the data processing that is based on Art. 6 Para. 1 f) GDPR and is not used for direct advertising for reasons that arise from your particular situation. In the case of direct advertising, however, you can object to the processing at any time without giving reasons.

§ 4 Web analysis with Matomo
(1) Purpose of processing
Our website uses the web analysis service Matomo. Matomo (www.matomo.org) uses cookies. The information generated by a cookie about your user behavior on our website enables us to analyze the use of the website. For this purpose, the usage information generated by the cookie (including your abbreviated IP address) is transmitted to our server and stored for usage analysis purposes. The information generated by the cookie about your use of this website will not be passed on to third parties.
(2) Legal basis The legal
basis for this processing is Art. 6 Para.1 f) GDPR.
(3) Legitimate Interest
Our legitimate interest is the statistical analysis of user behavior for optimization and marketing purposes on our websites. Your IP address is anonymized during this process so that you as a user remain anonymous to us. This takes your right to data protection into account.
(4) RIGHT TO OBJECT
You can generally prevent the use of cookies by setting your browser software accordingly, but it is possible that in this case you will not be able to use all the functions of this website. If you do not agree to the storage and evaluation of the data from your visit, you can object to the storage and use with a mouse click. In this case, an opt-out cookie will be stored in your browser and Matomo will not collect any session data.
Attention: If you delete your cookies, this means that the opt-out cookie will also be deleted and you will have to reactivate it the next time you visit this website. to object

§ 5 Information about cookies
(1) Purpose of processing
Technically necessary cookies are used on this website. These are small text files that are stored in or by your internet browser on your computer system. These cookies make it possible, for example, to place several products in a shopping cart.
(2) Legal basis The legal
basis for this processing is Art. 6 Para.1 f) GDPR.
(3) Legitimate interest
Our legitimate interest is the functionality of our website. The user data collected by technically necessary cookies are not used to create user profiles. This protects your interest in data protection.
(4) Retention Period
The technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies have different lifespans, from a few minutes to several years.
(5) RIGHT TO OBJECT
If you do not want these cookies to be saved, please deactivate the acceptance of these cookies in your internet browser. However, this can result in a functional restriction of our website. You can also delete permanently stored cookies at any time via your browser.

§ 6 Social Plugins
(1) We use social plugins from facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plugins can be recognized by the Facebook logo or the addition “Facebook Social Plugin”. For example, if you click on the “Like” button or make a comment, the relevant information is transmitted directly from your browser to Facebook and stored there. Furthermore, Facebook makes your preferences public for your Facebook friends. If you are logged into Facebook, Facebook can directly assign the visit to our site to your Facebook account. Even if you are not logged in or do not have a Facebook account at all, your browser transmits information (e.g. which website you have accessed, your IP address) that is stored by Facebook. For details on how Facebook handles your personal data and your rights in this regard, please refer to Facebook's data protection information. If you do not want Facebook to associate the data collected about you through our websites with your Facebook account, you must log out of Facebook before visiting our websites. You can also completely prevent the Facebook plugins from loading with add-ons for your browser, e.g. with the “Facebook Blocker” (Facebook).
(2) With Twitter and the re-tweet functions, we use so-called “social plugins” from twitter.com, operated by Twitter Inc. 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. The plugins are marked with a Twitter logo such as the blue “Twitter bird”. If you use the re-tweet functions, the websites you visit will be disclosed to third parties and linked to your Twitter account. Details on how Twitter handles your data and on your rights and setting options for protecting your personal data can be found in Twitter's data protection information. If you do not want Twitter to directly assign the data collected via our website to your Twitter account, you must log out of Twitter before visiting our website.
(3) Social plugins from Google+ Our website uses so-called social plugins (“plugins”) from the social network Google+, which is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) , used. The plugins can be recognized, for example, by buttons with the sign “+1” on a white or colored background. An overview of the Google plugins and their appearance can be found here.
If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Google servers. The content of the plugin is transmitted directly to your browser by Google and integrated into the page. Through the integration, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google+ profile or are not currently logged in to Google+. This information (including your IP address) is transmitted directly from your browser to a Google server in the USA and stored there.
If you are logged in to Google+, Google can immediately assign your visit to our website to your Google+ profile. If you interact with the plugins, for example by pressing the "+1" button, the corresponding information is also transmitted directly to a Google server and stored there. The information will also be published on Google+ and shown to your contacts on Google+.
The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options for protecting your privacy can be found in Google's data protection information.
If you do not want Google to directly assign the data collected via our website to your profile on Google+, you must log out of Google+ before visiting our website. You can also completely prevent the Google plugins from loading with add-ons for your browser.

§ 7 Newsletter
(1) Purpose of processing
When you register for the newsletter, your e-mail address will be used for advertising purposes, ie as part of the newsletter we will inform you in particular about products from our range. For statistical purposes, we can evaluate which links are clicked in the newsletter. It is not possible for us to identify which specific person clicked. You have expressly given the following consent separately or, if necessary, during the course of the ordering process: Subscribe to the newsletter.
(2) Legal basis The legal
basis for this processing is Art. 6 Para. 1 a) GDPR.
(3) Recipient categories,
newsletter mailing providers, if applicable
(4) Storage period
Your e-mail address will only be saved for the newsletter dispatch for the duration of the desired registration.
(5) Right of revocation You can revoke
your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you can unsubscribe as follows: Via the unsubscribe link in the newsletter

§ 8 Rights of the data subject
If personal data is processed by you, you are a data subject within the meaning of the GDPR and you have the following rights towards us:
1. Right to information
You can request confirmation from us as to whether personal data relating to you has been processed by us are processed.
If such processing has taken place, you can request information from us about the following information:
(1) the purposes for which the personal data are processed;
(2) the categories of personal data being processed;
(3) the recipients or categories of recipients to whom your personal data has been or will be disclosed;
(4) the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage duration;
(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by us or a right to object to such processing;
(6) the existence of a right of appeal to a supervisory authority;
(7) all available information about the origin of the data if the personal data are not collected from the data subject;
(8) the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
You have the right to request information as to whether your personal data is being transmitted to a third country or to an international organization. In this context, you can request to be informed about the appropriate guarantees in accordance with Article 46 GDPR in connection with the transmission.
2. Right to Rectification
You have a right to correction and/or completion if the processed personal data concerning you is incorrect or incomplete. We must make the correction immediately.
3. Right to restriction of processing
Under the following conditions, you can request the restriction of the processing of your personal data:
(1) if you dispute the accuracy of your personal data for a period of time that enables us to verify the accuracy of the personal verify data;
(2) if the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;
(3) if we no longer need the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or
(4) if you have lodged an objection to the processing in accordance with Article 21 (1) GDPR and it is not yet certain whether the legitimate reasons to which we are entitled outweigh your reasons.
If the processing of personal data concerning you has been restricted, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State are processed.
If the restriction of processing has been restricted according to the above conditions, you will be informed by us before the restriction is lifted.
4. Right to Erasure
a) Obligation to Erasure
You can demand that the personal data concerning you be erased immediately, and we are obliged to erase this data immediately if one of the following reasons applies:
(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
(2) You revoke your consent on which the processing was based in accordance with Art. 6 Para. 1 lit. a or Art. 9 Para. 2 lit. a DSGVO and there is no other legal basis for the processing.
(3) You object to the processing in accordance with Art. 21 (1) GDPR and there are no overriding legitimate reasons for the processing, or you object to the processing in accordance with Art. 21 (2) GDPR.
(4) The personal data concerning you was processed unlawfully.
(5) The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the member states to which we are subject.
(6) The personal data concerning you was collected in relation to information society services offered in accordance with Article 8 (1) GDPR.
b) Information to third parties
If we have made the personal data concerning you public and we are obliged to delete them in accordance with Art. 17 Para , who process the personal data, that you, as the data subject, have requested them to delete all links to this personal data or copies or replications of this personal data.
c) Exceptions
The right to erasure does not exist if the processing is necessary
(1) to exercise the right to freedom of expression and information;
(2) to comply with a legal obligation that requires processing under Union or Member State law to which we are subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in us;
(3) for reasons of public interest in the field of public health in accordance with Art.9 Para.2 lit.h and i as well as Art.9 Para.3 GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Para
(5) to assert, exercise or defend legal claims.
5. Right to information
If you have asserted the right to correction, deletion or restriction of processing against us, we are obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed about these recipients.
6. Right to data portability
You have the right to receive the personal data that you have provided to us in a structured, common and machine-readable format. You also have the right to transmit this data to another person responsible without hindrance, provided that
(1) the processing is based on consent in accordance with Art.6 Para.1 lit.a GDPR or Art.9 Para.2 lit.a GDPR or on a contract pursuant to Art.6 Para.1 lit.b GDPR and
(2) the processing is carried out using automated procedures.
In exercising this right, you also have the right to have your personal data transmitted directly from us to another person responsible, insofar as this is technically feasible. The freedoms and rights of other people must not be impaired by this.
The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task that is in the public interest or in the exercise of official authority that has been delegated to us.
7. Right to Object
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions.
We will then no longer process the personal data relating to you, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
If you object to the processing for direct marketing purposes, the personal data relating to you will no longer be processed for these purposes.
In connection with the use of information society services, you have the option – notwithstanding Directive 2002/58/EC – to exercise your right to object by means of automated procedures that use technical specifications.
8. Right to revoke the declaration of consent under data protection
law You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.
9. Automated decision-making in individual cases, including profiling
You have the right not to be subject to a decision based solely on automated processing - including profiling - which has legal effect on you or significantly affects you in a similar way. This does not apply where the decision
(1) is necessary for entering into, or the performance of, a contract between you and us,
(2) is permitted by law of the Union or the Member States to which we are subject and this law contains appropriate measures to protect your rights and freedoms and your legitimate interests or
(3) is carried out with your express consent.
However, these decisions must not be based on special categories of personal data according to Art.9 Para.1 GDPR, unless Art.9 Para.2 lit.a or g applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
With regard to the cases mentioned in (1) and (3), we take appropriate measures to protect your rights and freedoms as well as your legitimate interests.
10. Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data is contrary to violates the GDPR.
The supervisory authority to which the complaint was lodged will inform the complainant about the status and the results of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.

Responsible for data processing: InstaFreund – [email protected]